The Athletic Bilbao VIP Experience: A match at the San Mamés

Last Updated on September 22, 2026 by George Pavlopoulos

Only a handful of football stadiums in Europe share San Mamés’ reputation. Visiting the legendary Athletic Club’s home ground (usually called Athletic Bilbao) is an experience in itself. Deeply connected to the Basque Country’s roots and history and known for its strict cantera policy, Athletic is the region’s pride. Every match at the San Mamés is a mystagogy, and when I visited the city, I bought a ticket for the Athletic Bilbao VIP area to watch the game against Celta Vigo.

Even if you are not a dedicated football fan, watching a game at the San Mamés is hands down one of the best things to do in Bilbao. The city’s vibrancy and the region’s distinct flair will be omnipresent at the stands of The Cathedral, and seeing the locals’ passion up close is unique. As you can easily imagine, as a football fan, it was a must-do for my trip to Bilbao. Although I usually don’t buy VIP tickets, this time, I decided to splurge: the ticket cost approximately 200 euros, but it guaranteed an immersive experience.

In the following lines, you will see what a match day at Athletic’s San Mamés feels like. Along with several photos, you’ll read about my experience in the Athletic Bilbao VIP area and why this bundle is a great introduction to Basque Country culture. You’ll also discover what makes Athletic Club unique and read some quick facts.

Let’s start.

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The Athletic Bilbao VIP Experience

The exterior of the San Mames Stadium in Bilbao, home ground of the Athletic Club
The iconic San Mamés Stadium in Bilbao

The initial idea was to go on a San Mamés Stadium tour. However, the day I booked my flights to Bilbao, I thought I’d check whether there was a football match during my weeklong stay. And indeed there was: Athletic Bilbao would play against Celta Vigo on the afternoon of my arrival, on the 22nd of September. It was an instant decision: I had to find a ticket.

I quickly discovered that most tickets were already sold. Scattered seats appeared occasionally but were already gone when I tried to book them. Then, I saw tickets at the VIP stands of San Mamés. As I quickly discovered, unlike at other football grounds, the VIP stands weren’t located at a single dedicated gate. Instead, they span three of the four sides of the middle tier. Apart from the Ultras stands, every other middle-tier section offers VIP hospitality.

Apparently, the further you sit from the middle, the more expensive your ticket will be. While the VIP bundle is everything you’ll see below, no matter where you sit, better-matched seats will obviously be pricier.

Even in the VIP area of San Mamés, I saw just a few tickets left. I booked my seat at gate 220 without a second thought and couldn’t wait for the match.

Tip: Always book your tickets via the club’s official website here.

Match day at the San Mamés Stadium: Athletic Bilbao vs Celta Vigo

Scarf selling stands outside San Mames
Scarves and memorabilia outside the San Mamés Stadium

The San Mamés Stadium lies at the city’s heart. Apart from being an architectural marvel, it’s also a fine example of urban integration. Football stadiums are often perceived as places where trouble and riots occur. While violence in football is not uncommon, integrating a space within the city that encapsulates the passion of thousands of people is positive. In my opinion, detaching an interest from its roots and natural environment is not the most suitable approach.

Fans going to watch the Athletic Club vs Celta Vigo football match
Fans on the matchday

Walking through the city of Bilbao and, after crossing a main street, seeing the San Mamés Cathedral for the first time is an image I won’t forget. Football is integral to the city, and seeing houses facing the stadium cheered me up.

I landed in Bilbao less than three hours ago, and on my first walk through the city, I ended up in front of a beautiful new stadium. As a football fan, I couldn’t honestly ask for more.

The Athletic Bilbao VIP area opens 90 minutes before the game

Queuing outside San Mames - Gate D
Gate D – San Mamés

I was there two hours before the game. The area around San Mamés was empty, and just a few people strolled around. You can buy same-day tickets, but as a traveler, I wouldn’t put all my hopes on that. I saw some people queuing, though.

As if everything has to be connected with football times, the VIP area of the Athletic Club invites you to come to the stadium 90 minutes before the game. And I believe you should do that. After all, the VIP ticket offers an experience. While you can have a drink at the Gueria bar much earlier, the 90-minute window gives you enough time to enjoy the stadium’s interior, too.

I found the times accurate. I queued outside Section D almost 1 hour and 45 minutes before the match, but the gates opened exactly 90 minutes before kick-off. There was already a short queue outside the gates, but entering San Mamés was smooth.

You are advised not to bring a backpack or bulky luggage to the stadium. However, since I arrived at the airport and wanted to have my camera, I didn’t face any problems. Sure, my bag wasn’t huge, but they still checked it before letting me in.

At the San Mamés VIP area

The interior of the Athletic Bilbao VIP
Athletic Bilbao VIP Experience – The lounges

From the moment you enter the stadium, you will understand why Athletic Bilbao is so strongly connected to the region it represents. Everything revolves around the team’s colors and identity: from the past photos on the walls, the interior design, and, of course, the open and somehow claustrophobic view of the pitch.

The Athletic Bilbao VIP ticket takes the experience to another level and adds another layer: the culinary delight. In the 90 minutes before the game, you can taste local delicacies for free and enjoy a drink or two at the bars. The region’s pintxos (think the Basque version of tapas, but more creative and tasty) will be available at almost every table you come across. This area is also known as the Gastronomic Cathedral.

Pintxos at the San Mames - Athletic Bilbao VIP Experience
Pintxos before the game

The pintxo selection always changes, and the menu will be published before the game. Michelin-star chefs create them, so expect high-quality food. While drinking during the match is not allowed, you can enjoy a glass during your stay in the VIP area. I had a glass of divine Rioja, the region’s iconic red wine, and walked through the different sections. It’s also a great opportunity to visit the official store and buy memorabilia.

You can eat as much as you want, but save some energy for the game -that’s what you came here for, after all. 

The official water bottle of Athletic Club de Bilbao
Grab a free bottle of Athletic Club water

After the game ends, your Athletic Club VIP ticket gives you a second round: grab more pintxos, enjoy a drink or two, and watch the game’s highlights on the screens.

As you can see, the VIP tickets guarantee almost six hours in the stadium, making it a unique experience for your Bilbao trip.

Athletic Bilbao vs Celta Vigo: the game

Before the football match Athletic Bilbao Celta 3-1
Half an hour before the game between Athletic Club and Celta Vigo (3-1)

After enjoying pintxos and Rioja, it was time to find my seat. The corridors to the VIP gates are narrow, but the access is easy. I went to my seat roughly 30 minutes before kick-off and saw a more or less empty stadium. I wasn’t puzzled, though: I knew it would fill quickly.

The San Mamés Stadium has numerous gates, so entering and exiting is smooth and fast. Even fifteen minutes before the match’s start, the stands were relatively empty. However, shortly before kick-off, the Cathedral felt packed and almost reached its capacity during the team’s anthem.

My VIP seat at San Mames - Athletic Club Bilbao VIP Experience
Pitch view from my VIP seat at Gate 220

From Gate 220, I couldn’t see the Celta fans directly; they were seated on the gates above and to the side. The stadium started chanting, and despite the gloomy weather, the atmosphere was loud and festive.

Athletic Bilbao vs Celta Vigo 3-1 (22nd of September 2024)

Athletic Bilbao Celta Vigo FC before kick off
Athletic Bilbao vs Celta Vigo FC (3-1) before kick-off

Celta was competitive for most of the game. Still, Athletic Club Bilbao won 3-1. Athletic was superior in the key moments, and they didn’t lose their morale when Celta equalized at 1-1.

Here are some impressions of the game and how I experienced it.

Kick Off Athletic Club Celta Vigo 3-1
Kick-off: Athletic Club vs Celta Vigo 3-1

A couple of minutes after the game’s start, Athletic Club scored their first goal with Guruzeta in the 4th minute.

A goal scored by Athletic Club against Celta Vigo at San Mames. The image serves as the cover photo about an article for my Athletic Bilbao VIP Experience written by George Pavlopoulos for the travel blog Letters to Barbara
Goal

And here are the celebrations after Guruzeta’s goal.

Goal celebrations for Athletic Bilbao
Celebrating the goal

And here are the celebrations from the third goal.

Goal celebrations at the San Mames Stadium

Celta remained competitive during the best part of the game. Here’s a corner kick that didn’t result in a goal.

A corner kick by Celta Vigo at the San Mames
A corner kick by Celta Vigo at the San Mamés Stadium

The last minutes.

The last minute of the Athletic Club vs Celta Vigo 3-1 - Athletic Bilbao VIP Experience
Athletic Bilbao VIP Experience: the last minute of the Athletic Club vs Celta Vigo 3-1 football match on September 22, 2024

After the match, Athletic Bilbao players celebrated with their fans.

The team of Athletic Bilbao celebrating with their fans the victory with 3-1 against Celta Vigo
Fans and team celebrations

For the record, here’s the starting lineup of Athletic for the match:

Julen Agirrezabala
Óscar de Marcos
Daniel Vivian
Aitor Paredes
Beñat Prados
Adama Boiro
Oihan Sancet
Mikel Jauregizar
Iñaki Williams
Álex Berenguer
Gorka Guruzeta (scored two goals).

Post-match at the San Mamés

San Mames VIP section
Post-game at the VIP area

As I mentioned, after the game you can stay for one more hour in the stadium’s VIP area. You’ll find pintxos, drinks, and dishes to enjoy while you watch the highlights. I spent another 45 minutes strolling around the stadium before exiting.

It was a rainy afternoon in Bilbao, and the last image -even though it was not the best-photographed one- was of a rainbow above the river. And just like that, a fantastic first day in Bilbao ended.

A rainbow outside the San Mames stadium in Bilbao, Spain
The rainbow over Bilbao

Athletic Bilbao facts: what makes the team special

The San Mames - Athletic Bilbao VIP Experience
Outside San Mamés

The Athletic Club is Bilbao’s pride, and several facts are associated with it. In this section, I will share some information about the club and what makes it unique. Passionate football fans probably know these things, but if you are still hesitant to watch a game, these facts might convince you of the club’s importance and connection to local culture.

Athletic Club fields players only born or raised in the Basque Country

This is one of Athletic Bilbao’s unique features. To some, this is a nationalistic approach, but no one can ignore that, in today’s football world, Athletic Bilbao still fields only native players.

Specifically, the team only has players who have come through its “cantera” academy or the academies of other clubs in the Basque Country. Additionally, only players born in Biscay, Gipuzkoa, Álava, Labourd, Soule, Navarre, and Lower Navarre can play for Athletic Club. These regions, located in Spain and France, make up the Basque Country.

Athletic Bilbao is not a sports corporation

Athletic Bilbao VIP Experience and hospitality with food and drinks before the game
Athletic Bilbao VIP Experience

Unlike most contemporary teams, Athletic is not a sports corporation. The team belongs to its club members, and that’s unique. Only three other teams in Spain belong to their supporters: Real Madrid, Barcelona and Osasuna.

The tight connections to Great Britain and the team’s colors

Panoramic view of San Mames during the Athletic Club vs Celta Vigo game on 22 September 2024 (3-1)
The San Mamés during the Athletic Club vs Celta Vigo game on 22 September 2024 (3-1)

Despite Bilbao’s post-industrial look today, it was once an industrial hub. Football didn’t arrive in the Basque Country before the late 19th century. This became possible through British workers living in Bilbao -mainly shipyard workers- and the students returning from British universities.

Although the club’s first strip at the beginning of the 20th century was blue and white after Blackburn Rovers, the story soon developed -always with a British touch. One of the students who returned from London, Juan Elorduy, was commissioned to bring new blue-and-white shirts for the team. However, he could not find enough, and shortly before returning home to Bilbao, he thought Southampton’s colors were compatible with Athletic. 

Without hesitation, he bought 50 shirts, and the team’s strip changed forever: ever since, the red-and-white T-shirt and black shorts have been Athletic’s new strip.

Info about your Athletic Club VIP Experience

Towards the gates of San Mames Stadium in Bilbao
Around Athletic’s stadium

In this section, you will find helpful info about your visit to the San Mamés Stadium.

How to book a San Mamés Stadium Tour

If there’s no match during your stay, I encourage you to tour the iconic San Mamés. The so-called Cathedral is one of Europe’s most impressive football stadiums. You will learn about the history of the team, and you will visit -among other locations- the dressing room and souvenir shop of Athletic.

You can book your San Mamés Stadium tour here.

How to get to San Mamés Stadium

The stadium is in the city center and easy to reach. The easiest way is by metro: lines 1 and 2 stop at the San Mamés station, and from there, it’s a short walk to the stadium. Alternatively, bus lines 26, 38, 56, 62, and 80 also stop here.

San Mamés is at P.º Rafael Moreno “Pitxitxi,” s/n, Basurto-Zorroza, 48013 Bilbao; you can see its location on Google Maps here.

How to book your Athletic Bilbao football tickets

Whether you want a standard or VIP seat, the procedure is always the same. You should visit the team’s official website and follow the straightforward process to buy your tickets.

According to the website, it’s good to have a valid ID when entering the stadium on the match day. However, I was never asked for one.

Athletic Bilbao vs Celta: My VIP Area Experience & Conclusion

The stands of San Mames before the match
The San Mamés VIP stands about an hour before the game

As you’ve already read and seen, I had a fantastic time at the VIP area of the San Mamés Stadium in Bilbao. The higher ticket price was fully justified: the food was delicious, the VIP seats were comfortable, and enjoying a match in the Cathedral was unforgettable. The stadium’s architecture is worth admiring, but the real magic happens inside.

If you are not a football fan, I still believe you can have a great time. However, for passionate football fans with a curiosity to see the atmosphere of an Athletic Club game, it’s a must. If available, cheaper tickets will give you an equally pleasant time at the stadium. But if you can afford the VIP ticket, I encourage you to go for it. Seeing several parts of the stadium, tasting pintxos and Rioja, and enjoying a match from the stadium’s premium seats will create a memorable experience.

Bilbao is a city of contrasts and tremendous vibes. And so is the local team, the world-famous Athletic Club. Try to get match tickets wherever your budget allows, and enjoy the atmosphere in the renowned Cathedral.

More about Bilbao: Getxo guide, Gernika guide, San Sebastian, Mundaka, San Juan Gaztelugatze

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George Pavlopouloshttps://LettersToBarbara.com
George Pavlopoulos was born in Athens, Greece, in 1980. He is the author of three novels: "300 Kelvin in the Afternoon" (Alexandria Publications, 2007), "Steam" (Kedros, 2011), and "The Limit and the Wave" (Potamos, 2014). His latest book is the short story collection "As far away from Home" (Stereoma, 2020). He lives between Berlin and Athens.

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